GreenPan
My role
Content Ideation & Copywriter
Industry
Cookware
Fun fact: traditional non-stick pans are coated in plastic, which means there’s likely plastic in whatever food you’ve cooked. Okay, that’s not actually fun, but it’s true. And then there’s GreenPan, the original ceramic nonstick pans, free of all the bad toxins and chemicals. They enlisted us for social video and accompanying digital content to help raise awareness and promote healthy cooking, from which our campaign was born: “Take Plastic Off the Menu.”
Check out the goods...
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