My role
Copywriting
Industry
Cookware
T-Fal was already the #1 cookware brand when they came to us. But to stay in that position, they were looking to promote two key features of their pans that they felt were deserving of more love: 1) Thermo-Spot technology a.k.a. the little dot that turns red when the pan is hot/thoroughly pre-heated, and 2) their All-in-One cookware’s ability to go seamlessly from stove to oven to fridge.
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by Crawford is led by Sam Crawford, a multi-award-winning Squarespace website designer with 700+ sites launched for clients in over 30 countries. He builds fast, mobile-friendly Squarespace 7.1 websites designed for SEO, clear structure, and conversion.
As a Squarespace Expert, Enterprise Partner, Circle Member, and community speaker, Sam is known for pushing the platform’s limits. With 200+ reviews, clients highlight by Crawford’s clarity, precision, and real-world results like higher rankings and stronger lead generation.
