Rowenta

Written By Sam Crawford

My role

Copywriter

Industry

Appliances

Known for their irons, steamers and humidifiers, Rowenta came to us looking to promote steam. Yes, steam. Their products all harness innovative steam technology for home comfort and linen care that far exceeded the efficacy of their competitors.

They had two goals: 1) promote the new Rowenta IXEO All-in-One Steamer, highlighting its portability and “tech-spertise,” and 2) create digital and social ads that promote the brand’s full line of fast-acting steam products. We came up with several ways in, including a naughty version that wasn’t chosen, but can be seen below for your entertainment—and these were the PG ones.

Check out the goods...

ⓘ Click each image to enlarge

 

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Get in touch
Sam Crawford

by Crawford is led by Sam Crawford, a multi-award-winning Squarespace website designer with 700+ sites launched for clients in over 30 countries. He builds fast, mobile-friendly Squarespace 7.1 websites designed for SEO, clear structure, and conversion.

As a Squarespace Expert, Enterprise Partner, Circle Member, and community speaker, Sam is known for pushing the platform’s limits. With 200+ reviews, clients highlight by Crawford’s clarity, precision, and real-world results like higher rankings and stronger lead generation.

https://bycrawford.com
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