Emergen-C
My role
Creative Direction, Copywriting & Omnichannel
Content Development
Industry
Healthcare
Most known for helping fight off sick days, Emergen-C set out to make their Vitamin C-packed pouches an immune booster for every day – not just for sneezes and sniffles. The 360° “Emerge Your Best” campaign was created to help promote everyday immune health, push new product innovations and emphasize total wellness. We found inspiration from consumer insights and trends that showed a necessity to focus on three key principles: cue natural, cue relatable and cue routine. In addition to winning a SMARTIES North America Bronze Award, the campaign saw increases in sales (44.5%), organic website sessions (83%), website sessions (105%), engagements (240%) and reach (195%). Within one year, more than 35% of Emergen-C consumers started taking it as a part of their health and wellness routines.
Check out the goods...
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