Daily’s Cocktails/Poptails
My role
Creative Direction, Content Ideation & Copywriting
Industry
Food & Drink
Who doesn’t love a cocktail in a pouch? (That’s right, no one. They’re fantastic.) And I had the pleasure of helping to promote them along with the brand’s line of cocktail mixers and boozy ice pops, Poptails, which we helped launch across all platforms. Fun fact: our Poptails Snap Lens ended up being a featured case study for Snapchat, beating the benchmark by 15%, with both brand awareness and action intent performing above the category norm at 2x and 3x higher, respectively. Targeting four unique audiences, we created a cohesive content mix across web, social and digital to help make every sip feel like a tropical trip. We also revamped the brand’s website to appeal to younger consumers, which saw a 94% decrease in bounce rate YoY and a 25% increase in page depth YoY. For Daily’s I’ve written everything from banner ads to pre-roll to website content to summer-long promotions that drove us all to drink. Luckily, we had just the thing.
Check out the goods...
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