Under Armour

Website & E-comm
Written By Sam Crawford

My role

Copywriting, Strategic Content Development 

Industry

Apparel, Sports

My role on the sqUAd is multi-pronged. I support marketing across e-commerce and retail channels, writing copy for UA.com placements, in-store signage, personalized email campaigns, paid social ads, UA Shop App, MapMyRun and more.

I also oversaw all copy for the launch of UA Rewards, Under Armour’s global loyalty program, est. Fall 2022. As the Senior Copy Lead on this project, I wrote and managed copy development and helped guide copy strategy for 650+ launch deliverables to live across all consumer journey touchpoints including landing pages, social, digital, email, retail, OOH, website and beyond. I’m still leading copy on this momentous initiative as it continues to grow and drive revenue.

Check out the goods...

ⓘ Click each image to enlarge

 

Like what you see? Drop me a line.

Sam Crawford

by Crawford is led by Sam Crawford, a multi-award-winning Squarespace website designer with 700+ sites launched for clients in over 30 countries. He builds fast, mobile-friendly Squarespace 7.1 websites designed for SEO, clear structure, and conversion.

As a Squarespace Expert, Enterprise Partner, Circle Member, and community speaker, Sam is known for pushing the platform’s limits. With 200+ reviews, clients highlight by Crawford’s clarity, precision, and real-world results like higher rankings and stronger lead generation.

https://bycrawford.com
Previous

Colace (Pitch)
Next

Buitoni