Colace (Pitch)
My role
Omnichannel Content Development, Campaign Ideation & Copywriting (Pitch Work)
Industry
Healthcare
Let’s talk about poop. With laxative brands encroaching on Colace’s stool softener territory, Colace needed to carve out its own space in the overall laxative category. So, they came looking for a creative solution to communicate the product’s benefit and educate consumers while targeting both consumers and healthcare professionals. Below you’ll find some fun pitch work for our proposed campaign, “It Doesn’t Have to Be Hard.”
Check out the goods...
ⓘ Click each image to enlarge
